Mike’s Grill, home of Mike’s Famous Burgers, continues its signage war with Main Street neighbor, Hokie House, as the restaurants both lay claim to famous Blacksburgers.
“We’re more neon famous than Madonna's burgers!” crowed aging waitress Penny Smith, of Mike’s.
“We’re more neon famous than Lady Gaga’s burgers!” countered hip bar tender, Paige Landis, of the Hokie House.
Both employees denied rumors their respective establishment’s burgers had a suspicious flavor…as if cooked over neon gas.
Literally caught in the middle of the burger brouhaha is very old school advertising icon, Chief Toby Tobacco, the wooden cigar store Indian at Blacksburg's Pipe and Tobacco, who doesn't know any pop stars, nor has any interest in meat not thoroughly smoked or dried.
Peering out his window each night, the chief must shield his eyes from the battling neon wattage. “I just hate those white dudes,” said the chief.